The Importance of the First 3 Seconds in Social Media Videos (And Why Most Creators Lose Viewers Instantly)

If you’ve ever asked yourself “Why do people scroll past my videos so fast?” or “How do I stop viewers from skipping my content?”, the answer often comes down to one critical factor: the first 3 seconds. In today’s scroll-heavy social media environment—especially on platforms like Instagram Reels, TikTok, Facebook, and YouTube Shorts—those first few […]