Soft Opening vs Grand Opening: When Is the Best Time to Visit Your Friend’s Business?
If your best friend just launched a new café, boutique, gym, or creative studio, you’re probably asking yourself: “When should I show up to show support?” Should you rush over during their soft opening? Or wait for the buzz and fanfare of the grand opening? This simple question leads into a bigger conversation about business […]
Business Interview with Irene K.: Singapore Social Media Expert Sharing Entrepreneur Insights from UGC to AIGC-Driven Brand Strategy
Introduction of Irene K. Irene K. is a dynamic Social Content Brand Coach and Strategist based in Singapore, known for helping business owners and content creators elevate their online presence with clarity and purpose. With a keen understanding of branding, marketing, and visual storytelling, she guides clients through every stage of content creation—turning ideas into […]
Business Basket Interviews: Building Long-Term Visibility, Trust, and Brand Equity for Small Businesses in Singapore
For most small business owners in Singapore, marketing feels like an endless trade-off: Pay more, or be invisible.Network harder, or stay unheard. After more than a decade in digital marketing, I’ve seen one truth repeat itself—visibility + credibility beats ads alone, especially for SMEs. Why Business Interviews Are a Hidden Growth Lever for Small Businesses […]
The Importance of the First 3 Seconds in Social Media Videos (And Why Most Creators Lose Viewers Instantly)
If you’ve ever asked yourself “Why do people scroll past my videos so fast?” or “How do I stop viewers from skipping my content?”, the answer often comes down to one critical factor: the first 3 seconds. In today’s scroll-heavy social media environment—especially on platforms like Instagram Reels, TikTok, Facebook, and YouTube Shorts—those first few […]
Kickstart Your Lemon8 Journey: The Ultimate Lemon8 Guide for Businesses, Creators & Brands in Singapore
If you’re a business owner, marketer, or content creator in Singapore, chances are you’ve heard people asking: “Is Lemon8 worth using for business?” or “How do I grow on Lemon8 organically?” Lemon8 has quickly become one of the most talked-about lifestyle platforms in Asia, especially in Singapore. While many are still figuring out how it […]
Is Business Networking Only About Finding Clients?
If you think that business networking is only about finding clients, think again Here’s the thing, there are several reasons you might want to attend a business networking, and while finding clients is a possible reason, it is potentially short-sighted if you don’t mind the bluntness of this Let me share a concept with you […]
Business Interview with Lee McKing the Hypnotist – Entrepreneur Insights in Singapore
Introduction of Lee McKing the Hypnotist Lee McKing Hypnotherapy was started when Lee McKing learnt and applied NLP and hypnosis to solve his own mental health issues. He developed PTSD and fell into depression after nearly dying when his lung burst in his sleep. His previous anxieties and fears also escalated and he suffered for […]
The Importance of Alignment: Choosing the Right Partnerships and Customers
In both life and business, the people we surround ourselves with—and the partnerships we form—have a profound impact on our journey. One simple yet powerful truth often emerges from experience: misalignment in beliefs, values, or approaches can lead to unnecessary struggles. Misalignment Can Cost More Than Money Consider a business scenario: you hire a marketing […]
How to Manage Long-Term Employees Who Stop Performing: A Gentle Leader’s Guide
Are you a business owner struggling with managing long-term employees whose work quality is declining? You’re not alone. Many founders face the challenge of balancing kindness with accountability. Over time, loyal team members can become comfortable, leading to dropped standards, missed deadlines, and frustration for you as a leader. In this article, we’ll cover practical […]
Why You’re Not Getting Sales Where You Planned — And Getting Sales Where You Least Expected
You show up at a networking event, a business gathering, or an online community fully expecting to gain leads.You prepare your pitch.You rehearse your introduction.You choose the place specifically because you believe it’s where business will happen. And somehow…You don’t get any sales.No referrals.No solid leads. Yet in a completely random place — a casual […]